Glossary

Audience Authenticity Score

Fraud detection output from the Integrity Layer: bot network identification, comment quality, and organic growth patterns.

analytics

Definition

The Audience Authenticity Score is the second key output from the Integrity Layer (Module III). It evaluates three dimensions: Fraud Detection (identifying bot networks vs. Low Risk Organic audiences), Comment Quality (substantive sentiment-rich comments vs. spam), and Growth Patterns (steady organic growth at ~2.7%/month to identify manipulation vs. artificial follower spikes). A 40% follower spike in 2 weeks when organic growth is 2.7%/month is flagged as manipulation. The score propagates across Performance Forecasting, Conversion Modeling, and Strategic Guidance, ensuring no recommendations are built on inorganic audience data.

Why It Matters

A large audience means nothing if it is fake. The Audience Authenticity Score separates real influence from manufactured numbers.

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