Glossary

Influence Detection

Recognizing who initiates opinions vs who merely amplifies. Finding true decision-makers, not just loud voices.

marketing

Definition

Influence Detection distinguishes who initiates opinions and drives decisions from who merely amplifies or echoes. In informational superiority, it's 'Who controls whom?'-not 'Who knows whom?' Sentient OS applies influence detection through causal analysis in vector space: identifying opinion leaders, trend starters, and decision-makers vs. amplifiers. Creator matching uses influence detection to find creators who drive action, not just engagement. The platform models influence networks-who influences whom-enabling targeting of true decision-makers. Influence detection is causal: we understand the direction of influence, not just correlation.

Why It Matters

Influence detection finds true decision-makers. Sentient identifies who drives opinions-enabling targeting that moves markets.

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