Glossary

Computational Empathy

Technology that models human beliefs and resistances. Understanding the 'Why' behind behavior.

core concept

Definition

Computational Empathy is Sentient OS's approach to modeling human beliefs, resistances, and psychological drivers-not just behavioral signals. A click is not just a click; it carries intent, context, and emotional undertone. Computational empathy asks: Why did they engage? What beliefs shape their response? Is it price sensitivity, trust deficit, or product fit? The Psychographic Layer builds mathematical models of audience psychology: attitudes, interests, personality traits, and resistance patterns. This enables content-audience alignment that goes beyond demographics. Creator matching uses computational empathy to assess psychographic fit-do their audience's beliefs align with your brand? The concept extends to understanding skepticism, enthusiasm, and the emotional undertones that keyword-based sentiment analysis misses.

Why It Matters

Computational empathy is what separates Sentient from correlation-based platforms. We model the human behind the data-beliefs, resistances, fit-enabling decisions that resonate, not just target.

Related Terms

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