Glossary
Psychographic Profiling
Understanding attitudes, interests, personality traits. Sentient's Layer 4 creates mathematical psychographic models.
Definition
Psychographic Profiling models attitudes, interests, values, and personality traits-the psychological dimensions that predict behavior. Demographics describe who someone is (age, gender); psychographics describe how they think. Sentient OS builds mathematical psychographic models in Layer 4 (The DNA): persona vectors capture psychographic dimensions, enabling computable fit between audiences and products, content, and creators. The Psychographic Layer delivers audience-product alignment, creator-brand fit, and content resonance. Psychographic profiling enables computational empathy: understanding beliefs and resistances. It's the foundation of 'The Skeptical Innovators'-segments defined by psychology, not demographics.
Why It Matters
Psychographic profiling is Sentient's Layer 4. We model the mind behind the data-enabling fit that demographics cannot.
Related Pages
Related Terms
Persona Vectors
Mathematical representations of customers as points in complex space, enabling computable similarity and distance.
Computational Empathy
Technology that models human beliefs and resistances. Understanding the 'Why' behind behavior.
Archetypal Clustering
Unsupervised learning to identify behavioral clusters like 'The Skeptical Innovators' rather than demographic groups.
Semantic Alignment
Multi-modal embedding similarity between content themes and product categories. Deep matching beyond keywords.
Customer Segmentation
Dividing audiences into groups. Sentient transcends demographics with behavioral archetypes.
Explore the Full Platform
See how these concepts come to life inside Sentient OS.