Glossary
Customer Segmentation
Dividing audiences into groups. Sentient transcends demographics with behavioral archetypes.
Definition
Customer Segmentation divides audiences into groups for targeting, messaging, and strategy. Traditional segmentation uses demographics (age, gender, geography) or simple behavioral rules. Sentient OS transcends demographics with behavioral archetypes: 'The Skeptical Innovators,' 'The Impulse Explorers'-segments discovered through unsupervised clustering in vector space. These segments predict action; demographics don't. Customer segmentation powers audience intelligence, creator matching, budget allocation, and content strategy. The platform segments by behavior and psychographics-enabling targeting that resonates. Archetypal segments are dynamic: they evolve as the data evolves, without predefined labels.
Why It Matters
Sentient's archetypal segmentation replaces demographic guesswork. Segments that predict action-not age and gender.
Related Pages
Related Terms
Archetypal Clustering
Unsupervised learning to identify behavioral clusters like 'The Skeptical Innovators' rather than demographic groups.
Persona Vectors
Mathematical representations of customers as points in complex space, enabling computable similarity and distance.
Psychographic Profiling
Understanding attitudes, interests, personality traits. Sentient's Layer 4 creates mathematical psychographic models.
Behavioral Analytics
Analyzing patterns in how people interact with content, products, brands across time and devices.
Explore the Full Platform
See how these concepts come to life inside Sentient OS.