Glossary
Engagement Rate
Metric measuring interaction depth. Sentient analyzes engagement stability to unmask inorganic spikes.
Definition
Engagement Rate measures the depth and frequency of user interactions-likes, comments, shares, watch time. It's a core funnel metric. Sentient OS analyzes engagement rate with a critical lens: the Integrity Layer examines engagement stability to unmask inorganic spikes. Steady 2.7%/month growth flags manipulation; sudden spikes indicate bought engagement. Engagement quality (not just quantity) informs Conversion Modeling: +8% from engagement quality in the multi-factor model. Engagement rate feeds KPI aggregation and Performance Forecasting. The platform distinguishes organic engagement patterns from artificial ones-ensuring decisions are based on real signals.
Why It Matters
Engagement rate is a key metric-but Sentient ensures it's real. The Integrity Layer unmask inorganic spikes so you optimize for authentic engagement.
Related Pages
Related Terms
Anomaly Detection
Identifying artificial patterns in traffic (bots, fake engagement) through vector space anomalies, not keywords.
Bot Detection
Identifying automated fake accounts. Part of the Integrity Layer's Audience Authenticity Score.
Conversion Rate
Percentage of users taking desired action. Sentient's multi-factor model identifies exact lift per driver.
Click-Through Rate (CTR)
Ratio of clicks to impressions. A core funnel metric in the Performance Forecasting module.
Behavioral Analytics
Analyzing patterns in how people interact with content, products, brands across time and devices.
Explore the Full Platform
See how these concepts come to life inside Sentient OS.