Glossary
Predictive Analytics
Forecasting future outcomes using historical patterns. Sentient goes beyond to prescriptive/deterministic.
Definition
Predictive Analytics forecasts future outcomes using historical patterns and statistical models. Traditional predictive analytics estimate probabilities: 'There's a 70% chance this campaign will hit target.' Sentient OS uses predictive capabilities-demand forecasting, ROI projection, performance forecasting-but goes beyond to prescriptive and deterministic execution. The Performance Forecasting module delivers 8-week revenue projections based on causal modeling of market resonance, not just historical averages. Predictive analytics inform the platform, but prescriptive analytics drive action. Sentient doesn't just predict; it determines what to do. The distinction is critical: prediction informs, prescription executes.
Why It Matters
Sentient uses predictive analytics as input to prescriptive output. We forecast-then we prescribe the action.
Related Pages
Related Terms
Prescriptive Analytics
Not just predicting what will happen but determining what to do. Sentient's core capability.
Return on Investment (ROI)
Sentient provides deterministic ROI projections, not estimates. Calculates actual cost vs revenue outcomes.
Real-Time Analytics
Instant processing and decision-making, not batch reports. Sentient acts in milliseconds, not days.
Explore the Full Platform
See how these concepts come to life inside Sentient OS.