Glossary

Prescriptive Analytics

Not just predicting what will happen but determining what to do. Sentient's core capability.

analytics

Definition

Prescriptive Analytics goes beyond predictive (what will happen) to determine what action to take. It's Sentient OS's core capability. The platform doesn't just forecast ROI-it prescribes budget allocation. It doesn't just predict creator performance-it prescribes matches. Prescriptive analytics combine causal modeling, real-time signals, and deterministic computation to output decisions. The Strategic Guidance module delivers 'Why This Matches' and suggested tactical approach. Performance Forecasting prescribes spend levels. Conversion Modeling prescribes driver weighting. Prescriptive analytics close the loop: from observation to action. They are the essence of the decision layer.

Why It Matters

Prescriptive analytics are Sentient's raison d'être. We don't report; we prescribe. Every module outputs decisions, not dashboards.

Related Terms

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