Glossary

Price Tier Positioning

Automated product classification into Budget, Mid-Range, Premium, or Luxury tiers for audience-economics alignment.

marketing

Definition

Price Tier Positioning is a capability of the Market Fit module (Module V). It automatically classifies products into price tiers - Budget, Mid-Range, Premium, Luxury - and aligns them with audience purchasing behavior. Combined with Purchasing Power Fit and competitive benchmarking (your product vs. category average vs. top performer), Price Tier Positioning ensures that product-audience matching accounts for economic reality. The Logic Engine and DNA layer encode purchasing power in persona vectors, making tier alignment computable rather than assumed. Strategic Guidance surfaces price positioning as a strength or concern in its 'Why This Matches' output.

Why It Matters

A premium product shown to a budget-conscious audience wastes budget. Price Tier Positioning prevents economic misalignment.

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