Glossary
Programmatic Advertising
Automated ad buying/placement. Significant spend evaporates targeting wrong audiences. Sentient fixes this.
Definition
Programmatic Advertising is the automated buying and placement of digital ads through real-time bidding. It enables scale and efficiency-but a significant portion of spend evaporates when targeting misses the right audiences. Demographic proxies and last-click attribution lead to wasted impressions. Sentient OS fixes programmatic waste through intent-based allocation, behavioral archetype targeting, and deterministic budget optimization. The platform identifies high-intent segments and allocates budget accordingly. Multi-factor conversion modeling ensures spend flows to drivers that convert. Programmatic advertising becomes deterministic: we know who to target, when, and with what-because we've modeled the causality.
Why It Matters
Programmatic spend evaporates without the right targeting. Sentient's intent-based allocation and archetypal targeting fix the waste.
Related Pages
Related Terms
Intent Recognition
Classifying strategic intent behind interactions (informative, transactional, social). A click is not just a click.
Customer Segmentation
Dividing audiences into groups. Sentient transcends demographics with behavioral archetypes.
Attribution Modeling
Assigning credit for conversions. Sentient uses multi-factor modeling beyond basic attribution.
Click-Through Rate (CTR)
Ratio of clicks to impressions. A core funnel metric in the Performance Forecasting module.
Explore the Full Platform
See how these concepts come to life inside Sentient OS.