Great Content, Wrong Price
Content alignment, audience match, and perfect timing mean nothing if the audience cannot afford the product. Market Fit is the fifth Command Center module - the economic reality check that ensures product pricing aligns with audience purchasing behavior.
Automated Price Tier Positioning
Market Fit automatically classifies products into price tiers - Budget, Mid-Range, Premium, Luxury - and aligns them with audience purchasing behavior. The classification is not based on arbitrary thresholds but on behavioral data: how the target audience responds to products at different price points. A product priced at $29.99 might be Budget for one audience and Premium for another. The DNA layer encodes purchasing power in persona vectors, making tier alignment computable rather than assumed.
Purchasing Power Fit
Purchasing Power Fit calculates the intersection of audience disposable income distribution and product cost. A fit score of 0.91 means the audience has strong economic capacity for the product at its price point. A score of 0.45 means a significant portion of the audience cannot comfortably afford it. This is not estimated from demographics - it is computed from behavioral vectors that encode actual spending patterns, price sensitivity, and economic behavior.
Competitive Benchmarking
Market Fit provides real-time competitive benchmarking: your product ($29.99) versus category average ($45.00) versus top performer ($60.00). This positioning data helps Strategic Guidance craft pricing narratives - is your product a value play, a premium differentiator, or competitively priced? The benchmarking is not just price comparison - it includes feature set, brand perception, and audience willingness to pay, all derived from vector space analysis.
Price Positioning Logic
Price Positioning Logic confirms alignment with target audience purchasing behavior through narrative intelligence. It answers questions like: "Is this product's price point consistent with what this audience typically spends in this category?" and "Would a price adjustment of X% improve conversion without eroding margin?" These are not hypothetical scenarios - they are computed from the same causal models that drive Conversion Modeling.
Preventing Economic Misalignment
The most expensive mistake in marketing is showing a Premium product to a Budget-conscious audience or a value product to a premium-seeking audience. Both waste budget and damage brand perception. Market Fit prevents this by flagging economic misalignment before campaigns launch. The decision layer can automatically adjust targeting, creative messaging, or product selection to ensure economic fit across every recommendation.